Posts

Showing posts from September, 2022

6 Hopes And Fears With Brahmastra

Image
  I   was genuinely wondering for a film of  the magnitude of Brahmastra the very fact  that the movie has been delayed for so  long, Is it going to adversely affect the  hype around the movie? Is the constant  rigmarole of delays and alterations with  the release date going to create a sense  of exhaustion within the audience of the  very concept of Brahmastra.  But when in  hindsight I look at the slow buildup  that the makers of the film have done  slowly unraveling concepts characters  and songs of the film over a period of  many weeks. It is actually led to what we  see today in terms of trade analysts  claiming that the movie is bound to have  the biggest opening for a Hindi film  post the pandemic.  Several aspects of the  film's marketing have worked in its  favor whether it be the music or just  the discussion around a word in a chorus  the trailer and wh...